Casitas

Environmental artwork series

Project overview

“Casitas” is a mixed use creative workplace located in the Atwater Village neighborhood of Los Angeles. For this project we were tasked with designing environmental artwork to help amplify their brand character throughout the physical space.

Creative Approach

Using organic and hand made design motif’s, a soft naturally inspired color palette, & weathered textures we set out to create a unique series of artwork that adds character and personality while not overpowering the architectural beauty of the space.

Casitas is home to a series of beautiful outdoor gardens with seating areas available for creative collaboration. Alongside the beautiful architectural renovations and landscaping design we wanted the mural artwork to be subtle but impactful.

Garden Verde

For Garden Verde we drew inspiration from hand painted signage typical in Mexico. We wanted the work to have a sense of weathering and feel like it has lived with the building for some time, careful to not overpower the space with too much contrast or color. We found the perfect balance of subtle expression while serving a double purpose of clearly identifying the space for wayfinding.

Garden Azul

We wanted each mural application to have a sense of connection to each other through the rough textural treatment, while at the same time being different, distinct and memorable in their own right. For Garden Azul we leveraged the buildings existing graffiti remnants to contrast painted areas with the raw untreated brick. We aimed to create a rhythm unifying the space using a simple bold motif that plays a supporting role for the beautiful landscaping details of the garden.

“Their process is highly detailed and extremely open. The creativity and craftsmanship they bring to every project is what sets them apart. They have been a true joy to work with."

Matt Ford, Creative Director at steelwave

Roles

Visual strategy
Mural design

Collaborators

Client:
Steelwave LLC

Mural Installation:
Downtown Daniel

Next Project

Ascension