Luxury apartment
Project overview
With the audience's aspirations at the forefront, we crafted a brand strategy centered around the organizing idea 'Where Dreams Reside.' This served as the foundation for a robust visual and verbal identity designed to resonate on a emotive level with young, ambitious Hollywood dream chasers.
To create a modern and artistic experience, we introduced a flexible, modular layout system inspired by the classic artist Mondrian. This approach ensured both consistency and a dynamic, unique brand expression.
To maintain a consistent brand narrative, we developed a messaging framework that brought our four brand pillars to life through artful headlines and compelling copy. By tapping into the ambitious spirit of our audience, we aimed to fulfill their desire to belong to an exclusive community and embrace the quintessential Hollywood lifestyle.
Drawing from the strength of the brand's modular visual identity system, we balanced emotive storytelling with practical utility through an informative website. This digital experience serves as a captivating introduction to the property, designed to capture public interest and generate valuable leasing leads.
Roles
Brand Strategy
Visual Identity
Verbal Identity
Website
Collaborators
Client:
Jameson Properties
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